Trend revived: Sausage type [link not found] When the Volkswagen Corporation was in need of a new corporate identity in the 1970s, they commissioned Wolf Rogosky and Gerd Hiepler to design a custom typeface for them, which would supersede and be implemented in all VW applications including its subsidiaries (e.g. The type to be known as VAG Rundschrift – the one typeface that cannot be left out in any contribution about the rounded style – was finished in 1978 and provided the car manufacturer with a friendly and fresh look. Even though VAG Rundschrift is no round, several characters are reminiscent of the geometric sans from the 1920s; most notably the one-story ‘a’, the lowercases ‘j’ and ‘t’ without arcs, the ‘u’ with no down stroke and the famous numeral ‘1’. Overall the capital letters have different proportions, however. VAG Rounded in its weights light, bold and black available from Linotype-Hell AG, displayed in their handbook for laser and CRT fonts (LinoTypeCollection.

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Typeface handbook, Eschborn 1992, p. Technology: Signs and screens Typographers deal with readability and legibility problems; several parameters such as line spacing, character spacing or tracking can be adjusted to improve text in captions, headlines on posters, or instructions to be read from far away. But there are exceptional challenges where typography hits a glass ceiling and changes to the typeface itself need to be made. When a signage system is backlit, type will be outshone; even the sharpest edges will blur and appear out of focus. So if type is sharp in one application, but the same type appears round in another environment, we are losing control and thus have a problem, as both cases may not be recognized as one brand. The solution to this problem is a typeface that is equipped with round shapes and corners in the first place. In the end the result is honest: what you see is what you get.