Marketing research professor Byron Sharp suggests that. Research shows definite patterns in how consumers make purchasing decisions and how brands grow. Download full-text PDF. How Brands Grow. Imagine you are the Insights Director of Colgate Palmoliv e. The AXS Cookie Policy. This website, like most others, uses cookies in order to give you a great online experience. By continuing to use our website you accept to our. Dr Byron Sharp Professor of Marketing Science University of South Australia Director. My book How Brands Grow is published by Oxford University Press.

Dr Byron Sharp Professor of Marketing Science Director I was born and raised on a farm in beautiful, New Zealand. Educated at Clevedon Primary School, Papakura High School, followed by marketing degrees at,, and Adelaide University.

I live in Adelaide South Australia, traveling to Europe and the USA 5 or so times a year. My book is published by Oxford University Press.

The first print-runs sold out but new stock has replenished Amazon.. A 5% drop in customer defections does not lead to 80%+ increase in profits. Factory Men Lightroom Presets Collection Letters. And changing customer retention rates is not cheaper than improving customer acquisition.